Soundbranch Pt.4

Its a week into production now and i've been working at a steady pace. I've frequently gotten feedback from my co workers in order to guide myself in the right direction. I'm working primarily in After Effects, but later on i'll be working in audition and premiere pro in order to sync up the audio and voice acting. I'm fairly new to Motion Graphics animation, but i'm researching various methods and practices within the art sphere to help better improve the animation i'm making.

Soundbranch Pt.3

Emily has given me the go ahead with the first concept idea. In the past week i've made a storyboard for the animation in illustrator, exported and showed it to both Sean and Emily. They both have approved of the design (see bottom). I've also begun preliminary talks about the script, voice acting, and sound, just so they are aware of the processes needed in order to make this animation. They have passed the script task onto a person named Tom. He'll be working on the script while i'm doing the production of the animation. He'll notify me of any changes I would need to make to the storyboard, in order to make the animation flow better.

Soundbranch Pt.2

I've turned out three different stylistic designs in hopes one would catch the essence of soundbranch perfectly. Here's what they look like:

I wanted the first one (top-left) to be an animation following a cord, going from scene to scene and in the final scene forming into the soundbranch logo. For the second one, (bottom-left) I wanted the animation to be zooming in and out of different hexagons in a "tree" and the final scene would be going down the trunk to the "seed" which is soundbranch. And for the final concept, (top-right) I wanted it to be a mixture of the two. Sean felt like the hexagonal one would be a likely candidate whereas me and Emily felt as though the first idea was the strongest stylistically.

Soundbranch Pt.1

Ive just started my internship working with a group at a business called Webanywhere today. I had a sit down with the head of the project i'm working on, Sean Gilligan. He wants me to create an advertisement for a phone app he's creating, called Soundbranch. In the sit down we talked about the various types of demographics possible for the animation to reach. Initially he was talking about creating 3 different ads, targeted at 3 different demographics. In efforts to be able to reach the largest amount of audiences, i've convinced him to try and make a single ad less focused on a specific genre, and more try to represent what the app is about in the purest sense possible. Ive been tasked with turning out a few concept pieces in order to better understand the design stylings of the app so far. I'll be working under Emily Owen, Illustrator and one of the Heads of Marketing of Webanywhere.