Soundbranch Pt.1

Ive just started my internship working with a group at a business called Webanywhere today. I had a sit down with the head of the project i'm working on, Sean Gilligan. He wants me to create an advertisement for a phone app he's creating, called Soundbranch. In the sit down we talked about the various types of demographics possible for the animation to reach. Initially he was talking about creating 3 different ads, targeted at 3 different demographics. In efforts to be able to reach the largest amount of audiences, i've convinced him to try and make a single ad less focused on a specific genre, and more try to represent what the app is about in the purest sense possible. Ive been tasked with turning out a few concept pieces in order to better understand the design stylings of the app so far. I'll be working under Emily Owen, Illustrator and one of the Heads of Marketing of Webanywhere.